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GWP & CARB Offer Up to $1,500 off Electric Cars

Glendale Water & Power (GWP) has teamed up with the California Air Resources Board (CARB) to offer the California Clean Fuel Reward (CCFR), a point-of-sale price reduction of up to $1,500 for the purchase or lease of any eligible new Battery Electric or Plug-in Hybrid vehicle from a participating automotive retailer. Starting on Nov. 17, consumers will be able to purchase an eligible vehicle from an enrolled retailer and receive an instant reduction in the purchase price.

“The goal of the program is to accelerate the number of electric vehicles on California’s roads and highways,” said CARB Vice-Chair Sandy Berg. “The instant point-of-sale price reduction of up to $1,500 will help make these ultra-clean cars more affordable, especially for low-income families or those living in disadvantaged communities.”

For consumers, taking advantage of the reward is easy. When making an EV purchase at an enrolled retailer in California, the retailer will simply include the reward in the transaction at the point of sale. There is no need for the customer to do any paperwork after the sale to receive the reward. The CCFR is one of the most straightforward and inclusive rewards in the market, as it is available to everyone in California.

The lists of enrolled retailers and eligible vehicles are available at and will be continually updated as the new retailers and EV models are added.

Southern California Edison is administering the program on behalf of, and in collaboration with, all participating utilities. The CCFR is available to all California residents, regardless of utility provider and participation.

“Point of sale rebates are very beneficial as they streamline the process of receiving rebates and eliminate additional paperwork for consumers” said Steve Zurn, GWP General Manager.

The California Clean Fuel Reward can also be combined with existing post-sale federal, state and local incentives, such as the Clean Vehicle Rebate Project, Clean Cars 4 All, and the Clean Vehicle Assistance Program, to make EVs even more affordable.

News | City of Glendale, CA

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